Week four was a jam-packed week. It was arguably the most important week of our internship experience, thus far. The first step in week four was finding the time to gather data at the science museum. As a team, we discovered that Sunday, June 24th was the best day to meet and collect data from visitors at the science museum. While at the museum, we stayed for around 3 hours observing and tracking the behavior, time in each zone and social interaction of visitors within the Paleo exhibit. Visiting the museum was not only helpful to us regarding gathering data but also for getting a better sense of how each family moved through the exhibit.
Jumping forward to Thursday, we met up with Fred Beecher, Sr. Manager of Experience Design Operations at Best Buy HQ. He was very kind to give us 3 hours of his time. The first half of our time was spent talking to Fred about our passions in User Experience as well as having the chance to meet one-on-one with user experience designers that were working the role that aligned with our passions and interests. Everyone on our team would agree that by seeing the workflow of a design professional first-hand, it gave us a refined perspective of our path in UX that we didn’t have previous to this experience. The second half of our time with Fred consisted of meeting with the Strategic Experience Design (SED) team as well as learning about how to structure portfolios. The SED team is a little bit different from being on a typical user experience design team. Strategic Experience Designers focus on ways of getting products to the people. Teams in SED have a more scalable focus on research and design across the board for the entire company, while conventional UX design focuses on producing and refining product features. In many ways, SED is like risk management for UX design. In typical UX design, the outcome of a project is to create an application or product for a user-base. In SED, the result of a project may mean not doing the project at all. We were also able to learn about their framework and process which consists of Aligning, Discovering, Framing, Envisioning, Evaluating, and Transitioning.
After meeting with the some of the people from the SED team, Fred gave us a tour through his portfolio and talked with us about the importance of creating a realistic story when presenting work. He also stressed that sometimes having a messy process is a good thing as long as you thoroughly explore and showcase the design problem.
Once we finished our meeting at Best Buy, we headed back to Praxik to discuss conceptual mapping. We came up with a list of features and debated which were most feasible based on our timeline. By the end of week 5, we will have our first draft of a prototype based on one or two of the selected features that we discussed on Thursday afternoon. We will also be given an introduction to Swift for iOS development next week. We are all excited for what is to come, especially now that we are in the design stage.